Speaker Success Strategies

Speaker Success Strategies
Speaking Live versus Webcasts
Well it was certainly ironic. I was interviewing Paul Lemberg via a live Internet hook-up during the Central European Direct Marketing Congress. I was in Portoroz, Slovenia, and he was in San Diego. As Paul was commenting how Central Europe was developing their technological expertise, the employee from Kinko’s was trying to illuminate him better by shining a flashlight under his chin.

Apr 24, 2003, 12:00

 Speaker Success Strategies
Food for Some Very Serious Thought...
Here’s the million-dollar question for you...

If George W. starts dropping bombs on Iraq in a couple weeks, and there are reprisals, or even just the serious threat of reprisals – and travel gets more of a hassle, the economy gets worse, and more conventions and trainings are canceled – what are you going to do to pay your bills?

Feb 26, 2003, 10:00

 Speaker Success Strategies
Branding and Positioning Strategies
The secret to becoming financially successful in today’s market is branding yourself as the definitive expert in your niche, and then exploiting that branding to build a professional practice.

But if you want all this to happen—you’ve got to understand one very simple, yet very profound truth...

You are not in the SPEAKING business. You are in the MARKETING business. Speaking is just one of the things you market. Or more correctly, speaking is just one of the ways you deliver the product you really market. Which is information. (Or if you are a humorist – entertainment.)
Feb 6, 2003, 08:00

 Speaker Success Strategies
Finding Your Voice & Connecting with Passion
Those first three minutes—when they want to love you, when they want to connect with you—you are holding them at arm’s length. This is the most important time in your speech; your chance to really connect with the people in the audience, and have then leaning forward on the edge of the chairs, waiting in anticipation of what you will say next.

It’s a chance to really bond, and start that electric connection that all world-class speakers are able to achieve. So how do you do that?
Jan 16, 2003, 08:00
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