You want to know what the real threat is to your or anyone else’s business? It’s not that your competitor has a cooler website, a celebrity spokeperson, or even more money. It’s not that they hired a famous branding agency, have an edgier logo, or even that they sell for lower price than you do.
As Joe Calloway says, those are just table stakes. At some point, if you’re in a robust market, EVERYBODY has a good website, competitive prices, hot branding and all the sexy stuff.
The only real threat is when you have a competitor that knows exactly what they do, believes in what they do, and believes in the value they provide their customers/clients. They don’t care what you’re doing, because they believe enough in what they’re doing themselves.
Here’s the really good news…
When you know exactly what you do, believe in what you do, and believe in the value you provide your customers/clients, no one threatens you any longer. It doesn't matter to you what they're doing, because you know the real value in what you do. And when you really own that – you are the threat.