Greetings from a sunny Sunday in Sydney. As most of you know, I’m currently off the public stage, on a sabbatical. This postcard is an experiment. I simply want to share a story with you. If you find value in it, please share this post.
Since I’m completely off social media, I’m counting on you guys to spread the word this. If you see the value and it gets disseminated, I’ll post other postcards along the journey from time to time.
So the next move is up to you...
I’m sharing the story because it offers some fascinating lessons on thinking big, and expanding your prosperity consciousness. It also provides some insightful marketing lessons on using the tools of inclusion and exclusion, and the dynamic of scarcity.
Before we get into the story, let’s set the stage with some “facts” that millions of people around the world seem to “know” right now. Namely:
Now, back to our story…
Since I’m on sabbatical, I thought it would be the perfect time to fly to Scotland and attend the live TED Global conference next month. Now for those of you not familiar with TED, that is the conference with 18-minute speeches, run by the Sapling Foundation, on the premise of ideas worth spreading.
To attend a live event, you can’t just pay the conference fee. You have to make a donation to the Foundation, a minimum of $6,000 or a patron gift of $12,000. And you have to apply to be in the audience. With a long form showing why you would be a good attendee, add value in the networking outside the hall, etc. You even need three references. (Now we all know that’s marketing bullshit. They might have even learned this from me in an earlier lifetime. No one would actually turn away an attendee worth 12 grand, right?)
Since I’m so hot in the middle of creative development with ideas swirling madly in my head just now, I didn’t want to take any chances. And I also want to support the fine work TED does. So I sent in my application at the $12,000 level.
This morning I received this message:
Thank you for your interest in TEDGlobal 2013. Unfortunately, we are unable to approve your registration for this conference. Because there were many more applications than spaces, we were unable to admit everyone who applied.
Our best wishes,
The TED team
So what are the lessons for you in all this?
Peace out from Oz,
P.S. Judging by many of the comments below, let me clear up a few things. I wasn't applying to speak at the conference. I'm clocked out for the moment and was just attending to learn and sharpen my own saw.
Clarification number two: TED didn't take my $12,000 and stiff me. They simply refused the donation because all the seats are full. I then registered for the live streaming option.
And finally some of you think I'm railing against TED, was "cranky" about it, looking for "entitlement' or trying to start a crusade to change their policies and/or culture. None of the above. I think it's absolutely delightful that they are doing so well, and couldn't be happier for them. I shared the story because it serves to demonstrate why so many prevalent and conventional memes about lack are simply not true, and the great marketing lessons this contains for anyone willing to see them.
And thank you everyone who is sharing this and commenting with such passion. It's wonderful to see this participation from the community here, and as a result, I will send some more "postcards" along my journey.