Don’t work to build more followers and fans. Work to perfect your craft.
Do work that you’re immensely proud of. The work will attract the tribe. The right tribe, for you and them.
The only things that achieve universal acclaim are pap and mediocrity. If you’re not pissing some people off – you’re probably not doing relevant work. Everyone is not supposed to be in your tribe.
Don’t pander. Be dangerous. Don’t water the work down to attract more. Make the work challenging to attract better.
P.S. And if you haven't read Tribes by Seth Godin yet, what are you waiting for!