The recent blog I wrote about propaganda got me a lot of replies offline, from my close friends. A lot of them are authors, coaches, podcasters, etc., -- and the idea of people who consider themselves “invisible governors” intrigued some, shocked some, and offended some.
Let’s be honest. It takes a strong ego to believe that you have something important enough to say, that it motivates you to write a book, launch a podcast or publish a blog. Nothing inherently wrong with that. But when do you cross the line from coach to propagandist, from beneficial to evil?
When I read Bernays’ words in Propaganda, I am profoundly shocked by his arrogance. He begins the book by stating, “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society.” Alrighty then!
I have no desire to be such a force in society, as I find the ethics of such conceit troubling. But I’m releasing content on a daily basis, across a lot of platforms. Why?
Because I love my work and have a healthy enough ego to believe I can bring value to you life, as well as the others who follow my work. And what is this work?
Not to tell you what to think, but perhaps assist you in your development of how to think critically. To cause you to question your core, foundational beliefs – to determine if you came to them through mindful contemplation, or had them programmed into you. To cause you to bring your hidden assumptions to the light of day. To see if you are holding those assumptions, or if they are holding you.
How am I doing?
P.S. If you didn’t hear the new episode I released on my podcast yesterday, ya gotta check it out! It reveals the darkest day of my life, my future standup comedy career, and how my $6,000 toilet has accelerated the moment the machines will kill us...