Success & Prosperity Blog

What Customers Want

By Randy Gage in Critical Thinking, Success.

So what do these two statements have in common?

“It’s not our customers’ job to know what they like.”

“If I had asked people what they wanted, they would have said faster horses.”

Of course the first is from Steve Jobs and the latter was from Henry Ford.  They both reveal a secret to creating great wealth…

Good entrepreneurs listen to their customers and give them what they want.  Great entrepreneurs are critical thinkers and give customers what they want – before they even know they want it.

So what’s the thing your customers want, that they don’t know yet?


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There are three types of entrepreneurs/creative types.

1. The Tastemakers- Those who define a genre, or a way of doing things.
2. The Focusgroupers- Those who attempt to define what people like with weighted studies.
3. The People Pleasers- Those who listen and give whatever people believe they want.

Anyone can be successful with all 3, but rarely does the success last unless it's number 1.

Fa Baol
Fa Baol

so true Randy! Thank and keep up the great work!

Edward D Devero
Edward D Devero

To buy endless amounts of my naturally formulated skin care products.


All anyone wants is to feel good. Create a good feeling and the rest will follow.


There is a big difference between 'solving problems' and 'seeing possibilities'. We've all been raised to do the former. And in fact in this forum there was a statement about getting rich by solving a problem. That is limiting if not outdated thinking. All problems are about yesterday. All possibilities are about tomorrow. First we need to decide which direction we want to go - back or forward. Learning to see possibilities that others don't see  is the key.

Randy_Gage moderator

@IAN PERCY Yes true.  And when you are a critical thinker, you can often envision problems that will need to be solved in the future. 



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