Holy crap, I love this book! It's smart, entertaining and best of all, made me re-think my life and my business.  That's a winning combination I find irresistible.  Don't hesitate to buy this book and put it to use in every aspect of your life.”

— Larry Winget
Five-time NYT/WSJ bestselling author, including the #1 bestseller, Shut Up, Stop Whining And Get A Life!


A smart and uber-valuable book about winning in the new world of business.”

— Robin Sharma
#1 bestselling author of
"The Leader Who Had No Title"


This remarkable, fast-paced book opens your mind and imagination to the incredible opportunities that appear around you when you change your perspective.”

— Brian Tracy
Author, The Power of Self-Confidence


Risky is the New Safe is eye opening, mind blowing and gut real. It gives you a step-by-step blueprint for succeeding in today's new world. If you are an entrepreneur, a business person or want to create wealth in your life you HAVE to read this book!”

— T. Harv Eker
Author, N.Y. Times #1 Bestseller, Secrets of the Millionaire Mind


This is your go-to business page-turner! Randy's forward-thinking concepts embody my own business ideals for driving success within organizations: take risks, no one's going to die!”

— Jeffrey Hayzlett
Global Business Celebrity, Bestselling Author, Sometime Cowboy


Read this book. But, before you do, suspend what you already believe is true about the way the world is and operates. You are about to learn what 'critical thinking' is all about, why risky indeed is the new (and perhaps, only) safe, and how it can make you wiser and more prosperous. The good news is that - in typical Randy Gage style - it will be fun, entertaining, and just sarcastic enough to keep you riveted to every page. Get out your pen and highlighter...you're gonna' need it!”

— Bob Burg
Co-author of The Go-Giver and author of Endless Referrals


Couldn't take my eyes off this, great freaking book!  Risky is the New Safe is a combination of Buffet, Springsteen, Rand, and Patton. Randy Gage is the ranking intellect of prosperity in our time, and only Luddites will ignore him. He has, yet again, written of the promise of abundance, the appeal of change, and the vast value of new and emerging relationships. There's nothing risky about buying this book except forgetting to do anything else while you're engrossed in it.”

— Alan Weiss, Ph.D.
Author, The Consulting Bible and Thrive: Stop Wishing Your Life Away!


Relevant, challenging and thought-provoking.  This book is a must-read for entrepreneurs.”

— Ken Dychtwald, Ph.D.
Author of A New Purpose: Redefining Money, Family, Work, Retirement and Success


This is a game changer.  Whether you are an executive, entrepreneur, investor, consultant, coach and/or mentor, this book is an absolute must read! This thought-provoking gem brings you the progressive business thinking of a Seth Godin, the personal development insights of a Tony Robbins, and the prodding for change of a Tom Peters.  Don't just read this book. Reflect on the exceptional wisdom, and then adjust your actions to accelerate the success you so richly deserve.”

— Dave Carpenter
Success Mentor to the Stars


Randy and I don’t see eye-to-eye on some things, which is why this book freaks me out. Mainly because he’s right. We’ve all been so busy learning how to not rock the boat, Randy shows us that we should be trying to flip it right over. Every area of business should take a real good look at what he says here or risk bring capsized by people who have.”

— Scott Stratten
Author of UnMarketing & The Book Of Business Awesome/UnAwesome


As we've come to expect, Randy, in Risky is the New Safe, completely challenges our thinking and stretches our minds beyond traditional models and strategies and moves us to embrace the new world we live in with a passion for change and innovation that will give us the competitive advantage we need to succeed!”

— Chris Widener
Founder, TwelveCoaches.com


Randy Gage just made me miss a meeting.  I was going to read the first few pages of his new book Risky Is The New Safe, then go meet with my accountant.  But I got hooked.  I couldn't stop.  The pages and the time flew by and I missed my meeting.  (Sorry, James.)  Damn I love this book.  Kiss your assumptions about the future goodbye and be open to possibilities you never imagined.  Do something risky. Read this book.”

— Joe Calloway 
Author, Becoming A Category of One


I think I held my breath through the entire first chapter. Randy paints a vivid picture of an exhilarating future if we heed his warnings and a terrifying one if we don't. Reading this book is the safest bet you've got.”

— Kyle Maynard
2-time ESPY Award winner and author of NY Times bestseller No Excuses


Riveting! A homerun! Gripped me from the first pages and expanded my mind while entertaining me too. I love this gem!”

— Joe Vitale
Author, Attract Money Now and Hypnotic Writing


I couldn't put it down! In fact, I found myself racing through each page because I couldn't wait to find out what was coming next.  My next reading will include a highlighter and my journal so I can incorporate Randy's life changing thoughts into my life on a daily basis.  This book inspired me, challenged me and motivated me to think differently and take my mission to a much bigger level.  I will be sharing it with all of my peers.”

— JJ Virgin
Celebrity Nutrition & Fitness Expert
Bestselling Author, TV Personality & Speaker


No wonder this book has more buzz than any other this year!  It’s breathtaking, brilliant, and bold – a textbook for creating your prosperity and success.”

— Art Jonak
President, Network Professionals, Inc.


Once you read - and more importantly apply  - the ideas contained in Risky is the New Safe, it will be impossible to go back to your old ways of thinking. Randy Gage will free your mind from the shackles of outdated thinking and give you tools that will enable you to navigate the greatest paradigm shift we are now in with the deftness of a Jedi Master. This is an outstanding work.”

— James Trapp
President and CEO of Unity Worldwide Ministries


What would happen if John Naisbitt, George Orwell, and Ayn Rand co-authored a book? The result would be a glimpse of the future that is simultaneously inspiring, a little scary, and full of ideas about taking responsibility for your own success in an uncertain world. You no longer have to imagine. Randy Gage has written that book. Risky is the New Safe is a guide to prosperity in an age of uncertainty and chaos – a MUST read.”

— Randy G. Pennington
Author, Results Rule!


Thought provoking, even controversial in parts, this powerful book will have you re-thinking everything.  Required reading for entrepreneurs and risk takers.”

— Robert Ringer
Author, The Entrepreneur: The Way Back for the U.S. Economy


Once again Randy Gage is two steps ahead of everyone else. This book is a blueprint for how to succeed in a new world that only leaders like Gage seem to understand. I couldn’t put it down.”

— Steve Siebold
Author, Sex-Politics-Religion: How Delusional Thinking is Destroying America


This is the book that should be compulsory reading for every, employee, entrepreneur, business school and university. Randy shares revolutionary truths and strategies for the new rules in sales, marketing and harnessing the future of business.”

— Frank Furness
Author of Walking with Tigers – Success Secrets of the World’s Top Business Leaders


This book doesn't just shift the way you will view the world. It will challenge everything you know about how to succeed! Risky is the New Safe is an astonishing read that will leave you excited, inspired, and well on your way to transformation. Buy this book right now!”

Dan Thurmon
Author of Off Balance On Purpose–Embrace Uncertainty and Create a Life You Love


You and I were trained to succeed in a world that no longer exists. Read that again. We have cultivated the skills that used to be needed. Now it's time to re-think…everything. Let Randy Gage be your guide into this exciting and somewhat disturbing new world that surrounds us. If you and I don't evolve again the we will surely become even more obsolete. Take the small Risk of buying this book and reading it cover to cover. It's one of the Safest things you can do.”

— Jim Cathcart 
Author: Relationship Selling and The Acorn Principle 


I almost ran out of aspirin reading Randy’s new book – it made my head hurt that much!  But, it hurts for all the RIGHT reasons: he completely challenged my thinking and helped me see business in a fresh perspective.  A friend of mine says, ‘Those who are too afraid to make a mistake report to those who aren’t.’  Don’t make the mistake of not reading this important business book – it’s a gem.”

— Lou Heckler
Keynote Business Speaker, Speaker Coach, “Nightly Business Report” essayist on PBS television


I love this book, and I love the thinking behind it even more. Once again Randy has pushed the button on what people accept as “truth” and shows it to be false. The learning model of “Better safe than sorry” leaves no one safe, and millions sorry. This book explains why, it’s a must read.”

— Paul Martinelli
International speaker, coach and mentor.


When Randy Gage has something to say, you better listen. In this book he shares the secrets that will make you a success.  The biggest risk you could take today would be to not read this book.”

— Shep Hyken,
New York Times bestselling author of The Amazement Revolution


A really great book, Risky is the New Safe serves to help expand your current perspective of what the future might look like. You don't have to agree with everything, but the contrast can ignite your imagination in a fresh, wonderful and inspiring way. It made me laugh, it made me question a few things, and it got me thinking...what if?  Love that!”

— Terri L. Sjodin
Principal & Founder, Sjodin Communications
Author of the National Bestseller, Small Message, Big Impact


Whether you like it or not, the world is changing. Whether you like him or not, Randy Gage can show you how to anticipate opportunities and prosper in a rapidly evolving world. His views are sometimes unorthodox, typically unconventional, and always unbeatable and that's exactly why you need to listen to him.”

— Rory Vaden
Co-founder Southwestern Consulting and New York Times Bestselling author of Take the Stairs


Gage does it again...turning everything you think you know upside down.  His cutting edge look into the future, by shifting your paradigm today will keep you surfing the wave of success!”

— Louis Lautman
Director, The Y.E.S. Movie (www.theYESmovie.com)


Brilliant, sardonic, funny and forward thinking.  Reading Safe Is the New Risky is like sticking your finger in a light socket. Get a "shock to the future" ... if you can handle it. The book takes life as you know it and jumps you into light speed. You may not like what you see, but boy, the ride is fun and it is worth taking a look. Strap in.”

— Victoria Labalme
Creative Director
Labalme Communications


At his brash take-no-prisoners best, Gage explores and exposes in fascinating detail today's number one Formula for Failure— Follow the Crowd— and then solidly sets his readers on the highroad speeding away to a future of positive & prosperous possibilities. Randy Gage is a genius. This book proves it.”

— John Milton Fogg
Author, The Greatest Networker in the World


Risky Is the New Safe is more than a book. It is a survival guide for an increasingly unpredictable future.”

— Joachim de Posada
Author of Don't Eat the Marshmallow...Yet!


I divide learning into 2 categories: Direct Learning and Collision Learning.  Direct learning is when someone says 'X' to you and 'X' is valuable. Collision Learning is when someone says 'X' to you, 'X' makes you think of 'Y' and 'Y' is valuable to you.  Randy's book offers HUGE opportunities for both forms of learning (which is rare) on topics that are absolutely critical at this point in history.  I recommend it highly.”

— Robert Scheinfeld
NY Times bestselling author of Busting Loose From The Money Game,
The Ultimate Key To Happiness,
and other radically different multimedia resources for transformation.


If you haven't read a book lately that made you uncomfortable, you're playing it too safe.  Read this book to stretch your thinking and improve your odds of success. The ideas you'll find here are edgy for the right reason: they'll get you to take the kind of intelligent risks and positive actions you very much need to succeed.”

— Mark Sanborn
Author, The Encore Effect and Up, Down or Sideways


Risky is the New Safe has me excited and I DO NOT excite easily!  It paints a clear picture of what is, and an even clearer picture of what will be. This is the book that helps us move from "change victims" to change makers.  If you're planning to live in this world a while longer - this book is not just your survival guide, it's your guide to surviving well.”

— Steve Keating
Consultant, Professional Speaker


Randy Gage has a reputation for pulling no punches in calling it like it is. What he shares in Risky is The New Safe isn't to make you feel comfortable, it's to get you to act and succeed. Consider it your new rulebook in these changing times.”

— Ric Thompson
Co-Founder, HealthyWealthynWise.com


No wonder there is so much advance buzz on this book!  It’s brilliant, will certainly be controversial to some, but real food for though for critical thinkers.  You may agree, you may disagree, but you have to read it.”

— Ford Saeks
Author, Superpower: How to Think, Act, and Perform with Less Effort and Better Results


Randy Gage once again challenges your thoughts and beliefs—for your own good. If you are looking to rise up and take on life’s challenges and create freedom, then Risky Is the New Safe is required reading. The ROI from this book is insane! Bottom line: Buy it, read it and then read it again.”

— JB Glossinger
Founder of MorningCoach.com
(#1 Rated Self-Help Podcast on iTunes)


You know what they say about the opera? “You’ll laugh, you’ll cry, you’ll experience all human emotion.” Randy Gage’s latest book is a lot like that. You’ll laugh, you’ll cry, you’ll cheer, and you’ll curse. But most of all, you’ll think… a lot.  After you barrel through the book the first time, go back and read it slowly and carefully, with a highlighter and a pen. When you’re done, you’ll find you’ve started writing the plan for the rest of your life.”

— Bruce Turkel
Brand expert, author, Building Brand Value


Talk about Future Shock! Forget Who Moved my Cheese – your whole LIFE is about to get a seismic shock. Randy paints a graphic picture about what’s coming down the road – how to protect yourself and also how to benefit from it big time. Totally readable, utterly absorbing, Risky Is the New Safe tells you what to do... and when to do it in order to protect, survive and prosper in the coming years.”

— Stuart Goldsmith
 Author of The Midas Method, 7 Secrets of the Millionaires, and other titles


Gage is a genius!  His brilliant ability to challenge you with hard truths makes you rethink almost everything.  I’m buying the first 100 copies hot off the press for my business clients and team members!”

— Lisa Jimenez M.Ed.
Author, Conquer Fear! and Don’t Mess With the Princess!


Risky is the New Safe is a thought-provoking, mind-expanding journey to your next adventure. Randy Gage’s advice will guide you along a fresh path with no rules and encourage you to seek out new challenges. Especially if you consider yourself successful in life, you’d better pick up this book and read it now, because what was effective in the past won’t work in the future.”

— Laura Stack
Author, What to Do When There’s Too Much to Do
2011-2012 President, National Speakers Association


This book is pure genius. I love it.  You won't just get a glimpse of the future . . . it will hit you like a fire hose!
And within a few pages, you'll realize that if you don't embrace the change NOW, you'll be left behind.
Randy exposes the blatant transformation that is occurring right in front of our eyes . . . yet most are blind to it. 

These are game changing trends that you must pay attention to.”

— Jordan Adler
Author, Beach Money


If you’re trying to decide if you should take a chance on buying this book, you’re exactly the person who needs to read it! Twenty years from now people will look back and ask: How did Randy know all this was going to happen?”

— Richard Fenton & Andrea Waltz
Authors of Go for No!®


Riveting and exhilarating, Risky is the New Safe wakes you up with an ice-cold shower of disillusionment followed by a revitalizing bath of possibilities. Randy Gage shows how the rules have changed, and how you can win by daring to be different. Speaking especially to the entrepreneurial spirit, this book prepares us for what may turn out to be the most exciting time in human history.”

— Dr. Josephine Gross
Editor in Chief, Networking Times


Randy Gage has done it again.  Risky is the New Safe will likely be another runaway bestseller.  Why?   Because it goes directly to the heart of how fast the rules of engagement are changing – head spinning fast.  And for most of us these rules are like water to a fish…fairly invisible.   Gage shines the spotlight on what we all need to do differently to win in this new game – both from a business and marketing viewpoint, to our own personal transformation.”

— Richard Bliss Brooke
Author of Mach II With Your Hair On Fire: The Art of Vision & Self Motivation


Gage did it again!  I was shocked, upset, entertained, captivated and educated while reading this book. Risky is the New Safe made me evaluate my current strategy in business and in my life.  Make sure that you buy, read and implement the teachings of this book.  It is too risky not to.”

— Jeremiah Bradley
Co-CEO Agel Enterprises


This is a book for today…short, impactful, and strategic. These mind-changing concepts are designed to teach you how to be an effective entrepreneur in this brave new world.”

— Mark Yarnell
Best Selling Author of 11 Books on Business, Personal Development, and Network Marketing


Good books make you think.  Great books make you think differently.  Amazing books make you think in creative and innovative ways for success.  Changing your thinking about what is "safe" and what is "risky" today is imperative for success.  This book will show you the tools – and the right way to think – to succeed in this turbulent, completely different world. Get it and devour it!”

— Terry Brock
 Author, Moving From Thinking 'No Way' to 'Net Yet!'


“The first think you’ll notice in Safe is the New Risky is that Gage doesn’t tell you what to do. If that annoys you, you’ve identified the greatest challenge to your success.  Randy's doing something far more important...provoking you and me to think differently in order to reveal the possibilities that have been lying in wait since before our first breath. The irony is we were closer to those possibilities as infants than we are now as adults. If you let it, this book will give you the courage to claim what is yours.”

— Ian Percy
Innovation and Possibilities Expert  


This is a manifesto – a global warning – against the status quo. When Randy Gage rails against the machine, you better listen ... carefully.”

— Mark Schaefer
Author of Return On Influence and The Tao of Twitter


Move over Darwin:  Risky is the New Safe is the new survival guide for humans.  Read it, use it.”

— Rebel Brown
Author, Defy Gravity


I now have “Risky is the New Safe” painted on my office wall!  I want my team reminded daily of the principles in this book.  Couldn’t buy just one-had to get a copy for my staff. You’ll do the same!”

— Chad Hymas
Author, Doing What Must Be Done


Randy Gage hits another one out of the park with this book!  If you are tired of the daily grind and are looking for something different, this is the one to read.  Randy will challenge your beliefs, your thoughts, and most importantly, the way you look at life.  As he says in the book "when everyone is zigging, you want to be zagging", and this book will show you how to do just that.  Get it now!”

— Stephanie Frank
Best Selling Author, The Accidental Millionaire


If you are unprepared for an unpredictable future, you cannot blame Randy Gage. Risky Is The New Safe should scare you away from "safe" forever. More important, you now have the tools to find comfort and joy in "risk". The mistake would be taking all Gage says at "face value". Don't simply repeat his advice in the mirror or at meetings. His message is deeper than his words. Think and prosper in the face of change and challenge.”

— David Yoho, Jr. 
President, Professional Educators Inc.


Randy’s latest work will kick your butt, freak you out, challenge your conventional beliefs and likely make you uncomfortable… AND once you read the first page, you won’t be able to put it down. Get ready to radically expand your thinking and gain perspective that ensures you don’t just survive the big changes to come… you have the tools to THRIVE and can create prosperity in any economic climate.”

— Sonia Stringer 
Author of 6 Steps to Six Figures and a Lifestyle You Love ~
The Ultimate Business-Building Guide for Women In Network Marketing  


Randy Gage is much more than a teacher and a life coach.  He is a Soul Coach.  And this book is a brilliant game plan for creating success.”

— Dale Ledbetter
Co- author, How Wall Street Rips You Off - And What you Can Do to Defend Yourself


You will be scared, provoked and, if you read the entire book, encouraged by Randy Gage's new work, Risky Is the New Safe!  Randy describes the new landscape that your future will be built on...if you are willing to see it.”

— Barry Banther
Author and Fortune 500 Management Consultant.


In this book, Randy entreats us all to be contrarian. He pokes and prods our beliefs, making us look at how we run our lives -- and the results we've achieved (or not) with those beliefs. You may get angry while reading this. That is a good thing as it's shaking up what you think is possible. Buy this book now to accelerate your progress.”

— Rebecca Morgan
International management consultant and bestselling author of 25 books, including Calming Upset Customers


I wouldn’t say that Risky is the New Safe is a good book, or even a great one.  It is a manifesto of individual and global magnificence, a rare, seminal read.  Ignore this instant classic at your own peril and that of those who matter to you.”

— Tim Durkin
Author, Moving from PROMISE to PERFORMANCE: 17 Sure-Fire Strategies for Better Results at Work and Home


Our prayer is that all politicians would read this book! Since we already know all politicians won´t read it, YOU really have to read it, because it gives you the insight to why we have all the problems we have today and how you can be pro-active and still enjoy getting rich. We will also give you a warning before you dig into it, because a few of Randy´s examples are crossing the line of what we think should be in print. But when that is said, Randy´s message is profound and is what all of us need to become leaders in this new economy.”

— Finn Orjan Saele & Hilde Rismyhr Saele
Co-Founders, Zinzino AB, Scandinavia


There couldn't have been a better book to talk about the new safe and the new normal for those seeking prosperity than Risky is the New Safe; and there couldn't have been a better (and more fun!) person to write about it than Randy Gage.
…characteristically contrarian, at times controversial, and all the time real… This is for those who dare step out of the discomfort of their comfort and dare to be part of the new world order, where opportunities and prosperity abound like no other. It's risky, just the way we like it!”

— Donna Imson
Executive Chairperson,
QNet Ltd Hong Kong


Fasten your seat belt, Randy Gage takes you boldly where you've never gone before. At warp speed he brilliantly explores disruptive technology, cloning, free markets, the ego, prosperity and cataclysmic change. He brings it all together and shows the kind of critical thinking required for success, and why playing it safe is the greatest risk of all.”

— Kathy Zader
President, Zoom Strategies, Inc.


In this new world economy where there is more complexity, more uncertainty, but also more opportunity than ever before you need Randy Gage. This book is required reading for winning on the new economic playing field.”

— Patrick Stinus
Co-Founder, Seventh Element LLC


In this thought-provoking book, Randy Gage brilliantly illuminates the path for entrepreneurs who are open to new ways of thinking about prosperity and success.”

— Gina Carr, MBA
CEO, Gina Carr International


Just like the genie, Gage is out of the bottle with his focused road map for embracing the future.  Risky Is the New Safe offers transformative perspective with a shot of inspiration.  It will help you get out of the safety zone, embrace risk, and move ahead of the future.”

— Ruby Newell-Legner, CSP
Author, 7 Star Service Culture – Turn every Customer into a Fan


Truly an extraordinary and brilliant work of art.   When I started reading Risky is the New Safe, I could not put it down. In a new and uncertain economy, Randy has written the prescription for everyone who has a desire and passion to build substantial wealth.”

— Peter B. Stark
President, Peter Barron Stark Companies


It’s going… going… gone!!! Randy Gage knocks it out of the park with Risky is the New Safe! This book is a grand slam for critical thinking. His controversial points will forever change the way you think about the future. Simply mind bending.”

— Lisa Mininni
Systems Expert, Radio Show Host & Best-Selling Author of
Me, Myself, and Why? The Secrets to Navigating Change

Risky is the New Safe by Randy Gage Randy Gage's Risky is the New Safe

Risky Is the New Safe is a different kind of book for a different kind of thinking.

It's a thought-provoking manifesto for risk takers. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won't get you to success today. Risky Is the New Safe will change the way you look at everything! You'll view challenges — and the corresponding opportunities they provide — in entirely new and exciting ways. You'll recognize powerful new gateways you can walk through to create wealth.

In this mind-bending book you'll discover: