There’s a familiar pattern I see with entrepreneurs. They want to be busy on running the business, but they don’t spend enough focus on growing it.
Speakers tell me they just want someone to market them so they can just show up to speak. Authors just want to write books and hope the publisher will sell them. Salespeople are afraid to ask for the order. CEOs want to work on executive stuff.
If you’re a speaker, author or consultant, there is no one who can market you better than you. (Speaking of which, have you bought Risky Is the New Safe yet?) Even if you’re the president or CEO of a large venture, you have to be promoting the business. Everybody has to be involved in sales and marketing. Everybody has to hustle.
Notice how all the sharks from Shark Tank promote every episode on their social media accounts? Did you see how many media appearances Daniel Craig made for Skyfall? Who sold more Apple products than Steve Jobs?
The number one comment I hear from people is, “I don’t want to be too salesy.” Remember this:
Salesy is always better than brokey.