So what do these two statements have in common?
“It’s not our customers’ job to know what they like.”
“If I had asked people what they wanted, they would have said faster horses.”
Of course the first is from Steve Jobs and the latter was from Henry Ford. They both reveal a secret to creating great wealth...
Good entrepreneurs listen to their customers and give them what they want. Great entrepreneurs are critical thinkers and give customers what they want – before they even know they want it.
So what’s the thing your customers want, that they don’t know yet?