If the US were not at war, would John McCain have won the election instead of Barak Obama? Odds are he would have, even though conventional wisdom would tell us that a war hero would do better in a time of war.
What do E.T., Oprah and the Cabbage Patch dolls all have in common that make them consumer favorites?
Why do some people look like their names? Why do some people instantly inspire trust and others you don’t trust and you don’t know why? Why creates a bond with people and what things prevent this from happening?
All of which of course leads us to the million-dollar question: What are these primal factors and can you harness them for success in your career or business?
The answers can be found in a fascinating new book that explores the primal factors that cause people to react the way they do. It’s called Instant Appeal. In it, Vicki Kunkel explores the eight primal factors she believes cause blockbuster success.
It’s a very thought-provoking book, and required reading for all critical thinkers. You’ll find it especially helpful if you are in politics, a marketer or business owner, or anyone leading a tribe. Get it at Amazon here:
Let me know what you think. I found it quite intriguing.