One of the most insightful realizations you’ll ever have is when you understand that not all things have a shortcut or hack – and that this state is good.
Posting a snarky clapback on social media to someone who disagrees with you is easy. Having a healthy, intelligent exchange of ideas is difficult.
Submitting a query on Google or another search engine is easy. Knowing the right question to ask is more difficult.
Getting phony pec implants is easy. Exercising in a way to develop healthy muscle tone is difficult.
Getting 400 friends on Facebook is easy. Actually maintaining friendships over the years with people who matter to you is quite difficult.
Finding a quick hookup at a club or on a mobile app is easy. Finding – and staying in – love is much more difficult.
And oftentimes, that difficulty is what creates the value.