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Pander or Deliver?

This morning I was in a breakout session at a large conference. The breakouts are for specific content, with actionable results. (more…)...

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Once Upon A Time, The Storytelling of Marketing

I wrote this column from a rehearsal room, six levels down in the complex underneath the Bastille Opera House in Paris.  It’s a walk through rehearsal for The Magic Flute, the first time the lead a...

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