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Build a Brand. Or Die

This weekend I’ll be masterminding with my colleagues in the Million-Dollar Speaker Group.  The message I want to share with them is that if they don’t build their brand, their businesses will di...

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Clickbait, Sleazy Marketing, and Fake News

Marketing is continually changing. (I couldn’t bring myself to use the word “evolving,” because I’m not sure if that is really true.)  And certainly websites and mobile are driving a lot of t...

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One Too Many

Johnny Carson was one of the most brilliant comedians of my childhood.  And the funniest part of his monologue was often when a joke bombed.  Often it was what he called the “one too many” rule,...

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The Real Message You Are Sending

A new gourmet ice cream shop opened up on the ground floor of my condo. That was two months ago, and I still haven’t gone in. Today as I was walking past it for at least the 20th time, it dawned on ...

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Tell Me What Hurts

No matter what kind of business you’re in – sales and marketing (and to a lesser extent, your branding) are the engines that drive it.  Every entrepreneur has to at least be cognizant of what goo...

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Branding, Marketing and Selling

Every business in the world relies on branding, sales, marketing to different degrees.  And not many that need all three as much as the car business.  Yet after a couple days desperately trying to b...

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