You see a competitor has a strong market share, so you decide to just cede the space to them.
No one’s ever done it before, so you decide it’s better not to attempt it.
You launch your cutting edge, innovative product, but market it with boring, conventional advertising because that seems “normal.”
You build a cookie-cutter website because all the other companies in your industry do it that way.
You think about rescuing a puppy or kitten from the shelter, but decide against it because in ten or 15 years they’ll die and you’ll be so sad.
WTF! Is that really how you want to run your business? Is that really how you want to live?
I wrote Risky Is the New Safe because I knew that for most people and companies, the biggest obstacle they face is thinking it is safe to play it safe. And nothing could be further from the truth. The rules have changed, and playing things safe is actually the riskiest thing you can do today.
Please. Stop playing it safe and take a risk, because that’s where the breakthroughs live. Please. Stop living safe and start really living.
Do something bold, daring and adventurous today!
Randy is the author of nine international bestsellers on success, including, Risky Is the New Safe. He’s currently on sabbatical, writing his next book, but posts occasionally here. If you find these postcards helpful, please share them.