A new gourmet ice cream shop opened up on the ground floor of my condo. That was two months ago, and I still haven’t gone in. Today as I was walking past it for at least the 20th time, it dawned on my why…
My willpower is good, but it ain’t that good. Today I noticed the signage in the front. The big picture window on the left says, SORRY PETS ARE NOT ALLOWED IN THE STORE. The big picture window on the right says, RESTROOM ARE FOR CUSTOMERS ONLY!
It might be simpler if they just wrote, STAY THE FUCK OUT!
We all have two messages: One, the message we think and hope we are sending to our clients and prospects. (Or family and friends.) And second, the message they are actually receiving.
So which message are you really sending out?