Today everybody seems to want to know how they can get more followers on social media platforms like Twitter, Facebook and Instagram. So let me share what I believe are the most important things you can do to create a large and loyal following.
First, know your objectives:
You don’t really want more followers. That’s an aftereffect. What you really want is to make an impact: to have more influence, develop relationships, and/or be seen as a valuable resource. That way when you do have a new product or service to announce, people will view you as someone who can help them achieve their goals, not as a vendor.
Have something to say:
If all you post are pix of what you’re eating that day, we may not make following you a priority. Talk about things we find important and have a point of view. We don’t have to agree with you, but at least make us think
Show us what makes you, you.
If you’re a maniacal Pittsburgh Pirates fan, let us see that. If you are passionate about a side hobby of collecting model trains, don’t be afraid to talk about that, even though most of your followers won’t share that hobby. If you think that performance on the Grammys was amazing, let us know. It gives us insight into who you are as a person, and that helps us understand how and why you think about the stuff in your area of expertise that we follow you for.
Okay you’ve impressed us with your pithy quotes, brilliant insights, and wry reflections. Now show us what impresses YOU. Share the stuff that you find intriguing, interesting, or inspirational.
Love those videos of Bob Burg giving advice, a lesbian telling straight people to come out of the closet, or the new cover from the Filharmonic? Well “like” them and share them. Inspired by that insightful blog from Seth, that slide from Project Forgive, or that astute tweet from @DaveRamsey? Well RT or share them for goodness sake!
Do these things and I promise you – people will want to follow you!