Many people are looking for a great opportunity. The reason many don’t find it, is because they don’t recognize it - because so many opportunities are disguised as a problem or challenge.
Every once in a great while you’ll have a golden opportunity that screams opportunity. But most of the opportunities (and usually the most lucrative ones) are the ones that come from solving problems, overcoming challenges, or otherwise remedying a situation that makes it better for others.
In Risky Is the New Safe I suggested that in the new economy, the most sought after currency in the world will be ideas. I believe we're there now. Want to get wealthy? Look for problems, challenges and obstacles. Then nurture the idea that could solve them.