The Top 7 Disruptive Trends to Get in Front of for 2013
In my last book, Risky Is the New Safe, we explored some of the cataclysmic changes we are approaching – the challenges they will cause – and then the lucrative opportunities that will be created by them. Of course a big driver of many of these is the speed with which technology is advancing.
Many professions are already being, or about to be disrupted by these changes. So what’s on the immediate horizon and how can you protect yourself against – and hopefully profit from – changes that may impact your sector?
Here’s my predictions on the seven most disruptive trends we’re likely to see, that will impact business and marketing the most in 2013:
7) Shopping Goes Virtual
Retail is all about location, location, location. And the possibility of virtual QR stores at subway stations, bus stops, parking garages and anywhere else people with smart phones congregate, offers the opportunity for someone to make a big splash. Look for someone to jump in big in 2013 to get first mover advantage in locking up the prime real estate – virtual malls.
6) The Printer Strikes Back
Here in the US, we’re just starting to see a renaissance in manufacturing. But the development of 3-D printing is a recipe for cataclysmic upheaval in the manufacturing sector, with the impact cascading down into distribution, fulfillment and other support industries.
Tablets are hot right now and getting hotter. That means the demand for content to consume on them heats up as well. Look for a big spike in eBooks, and eMagazines and other publications that are now easy on the eyes to read on tablets. The publishing industry is the poster child for needing reinvention. Someone clever could jump in with a satellite newspaper (perhaps offered for free), designed specifically for tablets. Who from the broadcast networks, cable networks, or Internet created content space will make a big splash with video programming for tablets in 2013?
4) Mobile Wallets
Electronic wallets will eventually replace credit cards, debit cards, currencies, and even banks. Whoever gets a leg up in 2013 gets a big head start. Does a credit card or banking company let go of their bias and jump into the game? Does eBay or PayPal lock it down? Or does a new player swoop in for the kill?
3) “I Want my Streaming TV”
Perhaps the biggest fight in the next decade will be the epic battle over who controls streaming video. But the winner of that war may be decided by who controls the TV platform now. Google TV is in the ring, Samsung is about to enter, and Apple looks like it’s about to join the fray. Will Netflix, Amazon and others join the bloodbath? There will be lots of ripples in lots of industries as this shakes out.
2) UnSocial Media
Social media and Web 3.0 will completely and unequivocally blow up branding forever. Look for a shake out in the New Year. Bad companies will lament “consumer activism” as irate customers expose their glaring weaknesses. Savvy companies will learn better how to use social media to connect with their tribe and monitor their brand real time.
1) Mobile App-ocalypse
Mobile apps and the cloud will change marketing more than direct mail, newspapers, radio, television, and the Internet combined. Look for some serious breakouts from a few savvy marketers who harness the power of mobile apps in the year ahead. Everyone’s talking about Big Data. But I expect consumers to turn the tables and we’ll see apps coming out which put the advantage back on consumers. They will use apps which use data against companies – to get better selection and lower prices.
Eve of Disruption…
If you had the opportunity to jump into that DeLorean with Marty McFly and set the date for any time in the future you could travel to – this would be that time.
The exponentially increasing speed of change, combined with processing capabilities and capacity of technology will make chaos the new calm.
In the areas of marketing, management, and leadership – there will be more disruptive change in the next ten years than occurred in the last thousand. In other areas like genetic engineering, cloning, and artificial intelligence – there will be more disruptive change in the next ten years than occurred in the last billion. Really.
The entrepreneurs and companies that help people cope with these cataclysmic changes will become the wealthiest on the planet. And perhaps a few other planets.
And it all gets started in 2013. Buckle up baby, it’s going to be a bumpy ride!