Since Risky Is the New Safe has hit ALL the bestsellers lists (Thank you guys for that!), I thought it would be fun to take some of the issues raised in the book, and showcase some of the tremendous opportunities they offer – simply by changing the questions you ask.
As you probably know by now, “Risky” a mind-bending, head-rattling, thought-provoking look at the future. What will happen in it, what challenges will that create, and finally what opportunities this all will offer.
And that all comes about by asking the right question…
Because if you ask the wrong question – the answer is irrelevant.
So to help you get even more out of the book, here’s a sampling of some near-future scenarios – and some of the questions they raise. More importantly, however, the difference between asking the wrong question – versus what may be a better one.
I originally prepared this as bonus material for my author page on Amazon.com. But since they limit the length, I’m printing the whole thing here for you.
The risk takers who ask – and are then able to answer – these questions, will be the next generation of dot-com billionaires, political leaders and entrepreneurial visionaries.
I hope you enjoy the book, the questions it raises, and the headaches they cause!
Questions For Society as a Whole:
Wrong question: Shouldn’t human cloning be banned worldwide by the UN?
Better question: What’s the best defense against clone armies?
Wrong question: When virtual reality sex comes about, shouldn’t it be declared illegal immediately?
Better questions: Can it prevent pedophiles from victimizing children? What role could virtual reality play in mental health counseling and addiction treatment? Can delicious virtual reality meals prevent obesity?
Wrong question: What percentage of GDP should a country’s deficit be?
Better question: Is there some reason to think the laws of arithmetic don’t apply to governments?
Wrong question: Will I really be able to vacation on the moon in my lifetime?
Better questions: Who owns the moon and how does property get divided without territorial wars? Does the UN or any earthbound institution have any standing there? What are the effects of reduced gravity on things like weight lose, hair growth, libido, muscle strength, appetite, and plant growth?
Wrong question: Will I really be able to buy a home on the ocean floor with a coral reef garden and sharks swimming by?
Better question: How will the value of waterfloor real estate effect the value of waterfront real estate?
Questions For Entrepreneurs and Leaders
Wrong question: Obama or Romney?
Better question: What should the real role of governments be in the prosperity of its citizens?
Wrong question: Will the euro really collapse?
Better questions: When the euro collapses, what will that mean for other currencies? And what will those currency fluctuations mean for the value of precious metals? What will happen to the value of precious metals when asteroid mining makes it cheaper to bring them to earth than mine them from the earth?
Wrong question: With social media and mobile apps now, does my business still need a website?
Right question: What is the ultimate service my company provides to our customers and how do they like to buy it?
Wrong question: How can television networks discover new talent online?
Right question: Since all the lines between smart phones, tablets, laptops TVs, monitors, Google eyeglasses and contact lenses will all disappear – as will the lines between content creators – how do we handle carriage, ordering, and payments?
Questions For Marketers:
Wrong question: How do I protect my brand?
Better question: Since it’s virtually impossible to protect a brand in the new space, what are the best ways to harness social media and web 3.0 to monitor and influence our brand real time?
Wrong question: Do I need a mobile app?
Better question: Since there are soon going to be five billion people with smart phones in the world, how can I harness the third generation of the Internet to connect with my customers and prospects?
Wrong question: Do I have to write my own tweets?
Better question: How do we harness the power of social media to engage with our tribe and do it in a scalable way?
Wrong question: What can I do to make my interruption marketing stand out from the clutter?
Better question: How will we reach consumers when there will be 7 billion people who all program their own content channel and will want it advertising and interruption free?
Wrong question: How do we save our declining retail division?
Better questions: Are there any other industries still trying to operate with the same business model in 2012 that they were using in 1776? How will we process, deliver and handle payments for the automatic orders placed by “smart appliances?”
Questions For Parents & Educators:
Wrong question: How do we raise our kids test scores?
Better question: How to best teach kids how to think?
Wrong question: Where will we find the money for our kid’s college education?
Better question: Is there a six- or nine-month certification program would be more lucrative to my child than an MBA or even a PhD degree?
Wrong question: How do colleges solve crushing student debt, declining endowments, and rising costs?
Better questions: How do we find ways to provide value and remain relevant? What’s the University equivalent of a Montessori school?