Success & Prosperity Blog

The Icarus Deception

Icarus
By Randy Gage in Critical Thinking, Prosperity, Success.

Back in the 90’s I was conducting a Central European Business Congress in with Nicolas Hayek, the rumbustious founder of The Swatch Group.  At the time, Nicolas was probably in his mid seventies, worth over three billion and had single-handedly rescued the entire Swiss watch industry.   But it hadn’t mellowed him any… 

We were conducting a press conference for the event when a young reporter asked him when he was planning on retiring.  Nicolas actually seemed taken aback by the question.  Then in his gruff, irascible style he proclaimed,

Entrepreneurs are artists.  And artists never retire.

At that very moment, two truths instantly dawned upon me…

One, I knew I would spend the rest of my life, wishing I had been the first person in the world to ever utter those words.  And two, I now had a label to describe my angst.

The entrepreneur as artist…

So imagine my delight to pick up The Icarus Deception, the latest book from Seth Godin to discover it’s all about unleashing the artist in you.

Just when you think you’ve got Seth figured out, he surprises you with another turn, and this book is no exception.  It’s definitely his most challenging book to date.  There are sure to be a lot of people who don’t get it.  And others who will be disappointed because he doesn’t connect all the dots on how to sell more mass consumer goods.  But critical thinkers will absolutely love this work.

It’s a brilliant call to action to wake up, take risks and treat your work like the art it really is.  If I wanted to write a companion volume to Risky Is the New Safe, this book could easily be it.  Here’s a brief excerpt:

We’ve been trained to prefer being right to learning something, to passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power.  Now it’s your turn to stand up and stand out. 

If there is one lesson to be taken from this amazing book, it is this:  Don’t waste the platform you have.  Stop playing small.  Don’t leave your talents untapped.  And most importantly, don’t deprive the world of the art that only you can do.

The Icarus Deception is a magnificent book.  Get it now and devour it.

- RG

P.S.  Bonus material:  Here’s a great interview that the artist formerly known as Bob Burg did with Seth to discuss some of the concepts in the book.  Listen to it here.

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25 comments
Tiago Simoes
Tiago Simoes

Hi Randy,

Excelent recomendation.

I already have the book and i can say it is amazing, as usual from Seth Godin :-)

DaltonRoad
DaltonRoad

Thanks, Randy! Great recommendation.

MarkReynolds
MarkReynolds

"Don’t waste the platform you have.  Stop playing small.  Don’t leave your talents untapped.  And most importantly, don’t deprive the world of the art that only you can do."  Thanks so much for the inspiration.

rob_is_it
rob_is_it

It was good to read this. Thanks Randy.

 

Sean OShea
Sean OShea

I'm telling you, it's like a "start shipping" tidal wave between Risky Is The New Safe, Do The Work, and Icarus Deception! Talk about a juicy three-legged kick in the pants!

Thomas Mrak
Thomas Mrak

Sometime I'd like to see the Artist as an entrepreneur article. It's one thing creative minds such as musicians, painters, writers, etc. tend to be very bad at or they think it's "selling out". For some reason being a struggling artist is ok, but when you start to get paid for it, you're a "sellout".

HansSchoff
HansSchoff

Hey Randy, great wakeup call.  Entreprenuers are artists and we never retire!  Great post, thanks.

Kamaregg
Kamaregg

So true about not leaving your talents untapped! We are all different and all have different talents that we are meant to use in this world. Thanks for the insight Randy!

EA Leaders
EA Leaders

Really impressive Randy always enjoyed reading your posts. By the way, you were always my favorite. Thank you Randy. 

GoforNo
GoforNo

Great post - including 3 of my most fav experts: you, Godin, and Mr. Burg! ;)

strategyplanone
strategyplanone

"Don't leave your talents untapped"... so true with successful Entrepreneurs who maximum the use of their own talents.  Great post! 

SuiSui
SuiSui

Life (as well as entrepreneurship) is art of war, when there is no chances for art of collaboration ;)

DocReo
DocReo

Thats right we never retire!

pawmarks
pawmarks

Words are power, baby!

Risky is the new safe

entasart (entrepreneur as art)

trasatner (backwords)

TRA Y SAT NER (gotta add the Y, the decision, the FEMALE CHROMO, the VESSEL, connector)

you get:

tray

satner - shatner (as in Captain Kirk)

saturday

ren (rename - oooh - "ah come on Joe, you can always change your name! Thx a lot son, just the same"

(ren is NER backwards)

I could go on all day with this - a la George Carlin rant (chortling)

PhilipHewitson
PhilipHewitson

I think it's a  good saying I have been an artist for many years and hope to continue 

haroldgardner
haroldgardner

Seth Godin is such a wild, wise, & wonderful man.  Not only does he have great insight, but he is the best at packing his insight into pithy, powerful, and persuasive punditry.

HenryMerino
HenryMerino

Either work or art that we aren't familiar with might be perceived as something awesome, so why not consider both as an expression of creativity, or an extension of art?

docgambee
docgambee

Awesome! Great post, it's all about being yourself instead of trying to please everyone else... the last thing the world needs is more copycats. We need more originals!

Jonathan1
Jonathan1

Well to me living is an 'art' since it requires being in touch with your Source for direction, Truth and purpose. And like all arts, living creatively is key. Paying attention to every single inspiration no matter how small or large...And always asking, "What else is there?" while staying present is the key. So yes, the entrepreneur is an artist, but we are ALL artists in our own right.. I know a few that are extremely good at BS and we all know what they're called, LOL

lusundraeverett
lusundraeverett

I never considered myself as an 'artist' being an entrepreneur... Intriguing thought... I think I'll explore that more. Thanks for the insight!

bobburg
bobburg

Randy, terrific post! And, thank you for your very kind mention of - and link to - my interview with Seth about his great new book! - Best Regards, the artist formerly known as me. ;-)

Trackbacks

  1. […] I’ve spent the last ten days locked in a digiplex, watching movies from the San Diego Asian Film Festival.  It’s been a brilliant festival, thanks to Executive Director Lee Ann Kim, Artistic Director Brian Hu and their team of crack film-loving commandos.  In addition to the sublime experience it provided to everyone who attended, it also provides lots of lessons for aspiring artists who want to be amazing.  (And in case you missed it, all entrepreneurs are artists!) […]

 

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