Why Social Media Marketing Does Not Work
by Randy Gage
Thank you very much,Randy, for delivering such valuable information in such a simple easy to digest way! I am new to social media, and also instinctively doing many things from your list. How? I put myself in my readers shoes. What people need? how can I help them? what best can I give them? And I don't like automated responder as well. And it seems ridiculous to buy followers as many suggest. We relate, communicate through social media, not trying to impress ourselves with fake numbers. OK, and market our good products having in mind people's needs. And being there-on FB,Twitter etc. is a must. It's mostly about value, money comes as a result of your right social behavior, and hard work.
Great information. My wife and I are fairly new to the whole Social Marketing and it is nice to get some straight forward info from someone that is having success. Thanks for your effort. Ron & Stephanie
Hi Randy, Our mutual friend Eileen emailed me the link to your article and I'm so glad she did. This is an excellent explanation of why social media is important and how to make it work. It echoes my own experience, which I stumbled upon intuitively. It's great to see it laid out so clearly. Anyone thinking of entering the world of social media should read this first and save themselves a lot of time and money.
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@braigetori Social Media Marketing can be confusing, but this is one of the best systems I have ever seen http://t.co/vfdtdLwy
@Calculated_Ind. Ty! Loved the article.Glad you did too. Randy Gage hit the nail square on the head with that one
@lpmikov Social Media Marketing can be confusing, but this is one of the best systems I have ever seen http://t.co/vfdtdLwy
Great posting as always. We live in a society where there is so much information shared these days. The key to social media is making sure that the information you post and share is relevant and timely to your audience. Like everything it is not about the volume of followers , it is about the quality. Your example about the florist is excellent. It demonstrates that the florist was listening and monitoring. In the real world, lots of businesses still fail to do this.
@MarvenReyes Social Media Marketing can be confusing, but this is one of the best systems I have ever seen http://t.co/vfdtdLwy
@habloespanol This is by far one of the most successful Social Media Marketing processes I've ever seen, have a look http://t.co/axR3Hv6G
@JeffNeace Social Media Marketing can be confusing, but this is one of the best systems I have ever seen http://t.co/vfdtdLwy
More information is created and stored every week then the sum of all the information ever created by mankind. really. Big Data and Social Business intelligence, takes the invisible conversations and sentiment and makes it VISIBLE. It is like being Psychic. This is the biggest thing since the printing press.
We are social beings, the need to communicate and connect is almost inherent to our being. Social Media (*Big Data) enables conversations in a human manner. As Technology evolves we regress into natural human behavior. Technology is the enabler of business not its purpose, all to often we get focused on the bells and whistles and shiny things... and forget its purpose is to enable human action. ALL my business comes from the Social Web = the Web is Social, Synaptic and mobile. We no longer log on or connect we are always on. Our conversations become permanent - indexed- archived- and there for future generations. @Randy_Gage you hit the nail on the head.
Awesome post Randy as usual! I actually disconnected my Twitter and FB totally forgot to do that. I like to keep them all separate. I hope more people take to this and recognize social media just connects people behind computers. That was the downfall of SpamSpace - I mean MySpace it was just so much garbage. I think as social media evolves it will evolve into an engament tool, and the others will just fall away.
@DinyvdB zeker leuk artikel. Ben er van overtuigd dat dit enige manier is om succesvol social media in te zetten.
You are right on target, Randy. Social Media is about engagement, not broadcasting. Your comments are right on target. As a expert/guru/ninja/Jedi/maven myself, I agree with you and commend you! Terry
@MilMissionsNtwk Have a look at this super effective Social Media Marketing process & let me know what u think, thanks http://t.co/Pb49Nl4E
Randy, your post came out at a right time! we've just had a conversation about new rules on fb, and one of my friends was complaining that it doesn't really work if you don't pay... But in fact - you have only to work it by increasing your value to the world. So thanks!!
You made a powerful impression on me a few years ago. I noted how your twitter posts were being tweeted without the handle, and you fixed it, noting that whenever I sent them out, you saw the handle. I then noted how I added it manually ;)
This showed: #1 - You listen, you remember, you observe, and you care. #2 - That you generate serious, serious business by working social media effectively, because anybody with a ridiculously large twitter following like yourself who remembers if individuals include handles on tweets, even when plug in was not doing it....well...this is a rarity, and demonstrates the attention to detail paid by wildly successful folks.
Social media is a tool. If you are social, and engage, and use people's names, there is no reason why you should not make millions or billions with the medium, because it is a telephone, or a meeting at Starbucks, or a meeting in a boardroom, or Skype, or email. Another channel through which humans communicate, share, connect.
Thanks for sharing!
How many people will actually follow the advice? Even knowing it is great advice, most people will not even bother to comment. But, they will be ready to say that your advice was not worth reading. :-(
I just awared a $34,000 construction project to a local guy who responded to one of my facebook posts. I was complaining that I had tried to reach a certain local construction company by email several times with no response. The guy who responded eventually got my project. Social media does work.
@KevinLeversee @Randy_Gage People call this the age of Social Media, the "Information Age", the phrase I've heard that describes or depicts this age; these "times", (I beleive) is The Age of Psychic Powers.. which are our "Prosperity Powers" my mind tells me.
These are exciting times! It's what RG's new book is all about!
@David Frey - MarketingBlogger.com being that its 2013 and the majority of all users are on some sort of social network, posts like this are many. What I think is next David, is your ability to track conversations by GPS Location, Income, sentiment, and related topics, reply automatically or be notified of leads to your mobile 24x7 from every source that is open on the Web. This is here now, and mostly free tools to enable. The know how - is priceless
@David Frey - MarketingBlogger.com Congratulations David :)