This is so true. The same goes for coaching. Our clients have a vague idea of what they want...but not what they need. Our job is to help them find the answer to both questions!
What Customers Want
by Randy Gage
So what do these two statements have in common?
“It’s not our customers’ job to know what they like.”
“If I had asked people what they wanted, they would have said faster horses.”
Of course the first is from Steve Jobs and the latter was from Henry Ford. They both reveal a secret to creating great wealth…
Good entrepreneurs listen to their customers and give them what they want. Great entrepreneurs are critical thinkers and give customers what they want – before they even know they want it.
So what’s the thing your customers want, that they don’t know yet?
There are three types of entrepreneurs/creative types.
1. The Tastemakers- Those who define a genre, or a way of doing things.
2. The Focusgroupers- Those who attempt to define what people like with weighted studies.
3. The People Pleasers- Those who listen and give whatever people believe they want.
Anyone can be successful with all 3, but rarely does the success last unless it's number 1.
@andreslomba cool, thanks
There is a big difference between 'solving problems' and 'seeing possibilities'. We've all been raised to do the former. And in fact in this forum there was a statement about getting rich by solving a problem. That is limiting if not outdated thinking. All problems are about yesterday. All possibilities are about tomorrow. First we need to decide which direction we want to go - back or forward. Learning to see possibilities that others don't see is the key.
@IAN PERCY Yes true. And when you are a critical thinker, you can often envision problems that will need to be solved in the future.