Posts Tagged ‘copywriting’
Once Upon A Time, The Storytelling of Marketing
I wrote this column from a rehearsal room, six levels down in the complex underneath the Bastille Opera House in Paris. It’s a walk through rehearsal for The Magic Flute, the first time the lead actors are meeting the stage director. It’s the kind of event never seen by the general public – one I’m experiencing as a guest of the lead tenor, special dispensation from the Director, and the VERY begrudging approval of the security desk.
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