Randy Gage's Blog

Posts Tagged ‘copywriting’

Once Upon A Time, The Storytelling of Marketing

I wrote this column from a rehearsal room, six levels down in the complex underneath the Bastille Opera House in Paris.  It’s a walk through rehearsal for The Magic Flute, the first time the lead actors are meeting the stage director.  It’s the kind of event never seen by the general public – one I’m experiencing as a guest of the lead tenor, special dispensation from the Director, and the VERY begrudging approval of the security desk.

Continue reading ‘Once Upon A Time, The Storytelling of Marketing’