Getting and Keeping More Business
by Randy Gage
This is your lucky day. Really. Because today, TWO new books are released, both of them quite helpful on how to run your business (any business) in a way that grows it and makes it more profitable. They’re both from great friends and colleagues of mine, so I had the chance to read galley copies of each.
Better is Better…
Joe Calloway will wake you up with his new book, Be the Best at What Matters Most: The Only Strategy You will Ever Need. From the opening story about an imaginary burger joint, Joe blows up all the trendy memes making the rounds about how to “delight and “amaze” your customers. This book reveals the absurdity of investing huge resources on marketing stunts and catchy slogans, without taking care of the critical things that actually matter most to your customers.
Joe articulates how most people are shooting in a hundred different directions, when they need to be concentrating on about three. Instead of looking for gimmicks and wow factors, you need to laser in on what keeps customers coming back. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. Get better at those.
This is about substance, not flash, and the ultimate “wow” factors of consistency, quality, and relentless improvement. There are thought provoking questions, activities, and action steps are built into every section. It is required reading for business leaders, entrepreneurs, owners and managers –and those who want to become one. Get all the details here: http://joecalloway.com/newbook
“It’s better to be consistently good than occasionally great.”
So says Mark Sanborn, and he knows what he’s talking about. It really doesn’t do you any good to dazzle people once in a while, if you’re not consistently adding value. This principle served as a basis for Mark’s 2004 book, The Fred Factor, which became an international bestseller.
Now Mark is back with Fred 2.0: New Ideas on How to Keep Delivery Extraordinary Results. It’s a fresh take on how to take the leap of greatness that moves service from ordinary to extraordinary. While it is decidedly a business book, it lives in the juncture of personal and professional, and you’ll find it helpful for both.
Today it seems everyone is looking for some secret “ultimate competitive advantage.” But in any endeavor, it’s really about enriching or elevating the experience. Some (but not that many) business are already building relationships and create transactions, but they aren’t managing the emotion – making sure we’ve made people feel better. This book shows exactly how to do that. Required reading for anyone in the service profession. Get all the info here: http://www.marksanborn.com/fred2/
Joe’s book will help you make sure you’re consistently doing the stuff that matters most. Mark’s book shows you have to make sure people feel better because they did business with you. Get them both and read them back-to-back in either order. Either way, you’ll benefit and run a greatly improved business. And for you team leaders, go bulk and get everyone working together for greatness with both these books.
There is no substitute for value. Joe's book sounds like its right on. Every car executive ought to read that one.