Comments on: Best Marketing Lesson of the Month http://www.randygage.com/blog/best-marketing-lesson-of-the-month/ Success Tips, Marketing Strategies, Prosperity Insights and More... Mon, 13 Feb 2012 05:40:27 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jeanne K. http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-977 Jeanne K. Mon, 22 Dec 2008 15:50:56 +0000 http://www.randygage.com/blog/?p=87#comment-977 Good Choice Tony... I got my daughter the JK Rowlings book for Hannukkah. It didn't come in the same kind of shipping box Randy's came in, so I went online to see if they sent me the right thing. It turns out that Amazon is sold out now and other sources are selling the book for $299. and up (the last time I looked). Good old fashion supply and demand at work. I was disappointed to not get the outside box:( It's still cool present though. Jeanne Good Choice Tony…

I got my daughter the JK Rowlings book for Hannukkah. It didn’t come in the same kind of shipping box Randy’s came in, so I went online to see if they sent me the right thing. It turns out that Amazon is sold out now and other sources are selling the book for $299. and up (the last time I looked). Good old fashion supply and demand at work.

I was disappointed to not get the outside box:(
It’s still cool present though.
Jeanne

]]> By: Lou Lou http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-897 Lou Lou Tue, 16 Dec 2008 21:01:45 +0000 http://www.randygage.com/blog/?p=87#comment-897 Great post Randy, and I get the prosperity behind this. Great youtube tony, thanks Great post Randy, and I get the prosperity behind this.

Great youtube tony, thanks

]]> By: Tony Rush http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-885 Tony Rush Sun, 14 Dec 2008 16:34:28 +0000 http://www.randygage.com/blog/?p=87#comment-885 Here's a video of what the packaging, book, etc. looks like. http://www.youtube.com/watch?v=QbyQ04HYmCs I think Randy might be a little low when he estimates the whole thing probably cost $10 to produce....it's pretty nice and, even at a high volume, I can't imagine it cost less than $40 in production costs but he might be right. I think the best part was that the collectible edition of the book is completely driven by the fact that it's an exact replica of the original book that sold at auction for nearly $4,000,000. When faced with the question of whether to buy the book for <$20...or buy one that looks exactly like the original for $100....who wouldn't want the collectible? :) Great book Here’s a video of what the packaging, book, etc. looks like.

http://www.youtube.com/watch?v=QbyQ04HYmCs

I think Randy might be a little low when he estimates the whole thing probably cost $10 to produce….it’s pretty nice and, even at a high volume, I can’t imagine it cost less than $40 in production costs but he might be right.

I think the best part was that the collectible edition of the book is completely driven by the fact that it’s an exact replica of the original book that sold at auction for nearly $4,000,000.

When faced with the question of whether to buy the book for <$20…or buy one that looks exactly like the original for $100….who wouldn’t want the collectible? :)

Great book

]]> By: Randy Gage http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-867 Randy Gage Fri, 12 Dec 2008 13:47:30 +0000 http://www.randygage.com/blog/?p=87#comment-867 I do have a page on My Space at: http://home.myspace.com/index.cfm?fuseaction=user I'll check if they do fan pages like Facebook. Thanks, RG I do have a page on My Space at:
http://home.myspace.com/index.cfm?fuseaction=user

I’ll check if they do fan pages like Facebook.

Thanks, RG

]]> By: Angela M.C. D'Alton http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-866 Angela M.C. D'Alton Fri, 12 Dec 2008 09:48:41 +0000 http://www.randygage.com/blog/?p=87#comment-866 Just one thing get your publisher to set up a page on my space...Its way better in lots of ways. The music for one is amazing... Angie www.myspace.com/arranst Just one thing get your publisher to set up a page on my space…Its way better in lots of ways. The music for one is amazing…
Angie
http://www.myspace.com/arranst

]]> By: Angela M.C. D'Alton http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-865 Angela M.C. D'Alton Fri, 12 Dec 2008 09:46:14 +0000 http://www.randygage.com/blog/?p=87#comment-865 Hi Randy...I totally agree. I ordered one and was completly wowed when it arrived. I felt like a child with a treasure chest. be well Angie Hi Randy…I totally agree. I ordered one and was completly wowed when it arrived. I felt like a child with a treasure chest.
be well
Angie

]]> By: Claudia Castro http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-862 Claudia Castro Fri, 12 Dec 2008 05:43:13 +0000 http://www.randygage.com/blog/?p=87#comment-862 I think this collector's item is like going back in time to your childhood when opening presents was that exciting! Speaking of which, I rented the Disney movie The Bridge of Terabithia which I found to help us learn to keep our mind open to creativity. Anyone who needs to continue opening their mind tp prosperity, should really see this fantasy movie for children but like Harry Potter, is great for adults. Andy by-the-way, the message was the rich benefit happiness while the poor struggle with dysfunction. Very Interesting -- not to mention refreshing indeed!! One of the theme's was, "The best prize that life can offer is to work hard at work worth doing," - Teddy Roosevelt I think this collector’s item is like going back in time to your childhood when opening presents was that exciting!

Speaking of which, I rented the Disney movie The Bridge of Terabithia which I found to help us learn to keep our mind open to creativity. Anyone who needs to continue opening their mind tp prosperity, should really see this fantasy movie for children but like Harry Potter, is great for adults.

Andy by-the-way, the message was the rich benefit happiness while the poor struggle with dysfunction. Very Interesting — not to mention refreshing indeed!! One of the theme’s was, “The best prize that life can offer is to work hard at work worth doing,” – Teddy Roosevelt

]]> By: Jeanne K. http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-861 Jeanne K. Fri, 12 Dec 2008 05:00:07 +0000 http://www.randygage.com/blog/?p=87#comment-861 Thanks for the great Hannukah idea!!! Jeanne Thanks for the great Hannukah idea!!!
Jeanne

]]> By: Colleen The Crystal Dragon http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-858 Colleen The Crystal Dragon Fri, 12 Dec 2008 04:04:14 +0000 http://www.randygage.com/blog/?p=87#comment-858 Boy Randy your description sure makes me green with envy, I brought my copy from the store and just got a plain old book. Must say though I loved it just the same. I am wondering how to apply this type of marketing to my books and crystals which unfortunately do not have as wide a ranging appeal as J.K. Rowlings books do, but still I am going to work something out. Have a Merry Christmas and Happy New Year and I look forward to seeing you at the Gold Coast Australia in Feb 2009 Love and Light Colleen The Crystal Dragon Boy Randy your description sure makes me green with envy, I brought my copy from the store and just got a plain old book. Must say though I loved it just the same. I am wondering how to apply this type of marketing to my books and crystals which unfortunately do not have as wide a ranging appeal as J.K. Rowlings books do, but still I am going to work something out.

Have a Merry Christmas and Happy New Year and I look forward to seeing you at the Gold Coast Australia in Feb 2009

Love and Light
Colleen The Crystal Dragon

]]> By: Jim Labadie http://www.randygage.com/blog/best-marketing-lesson-of-the-month/#comment-857 Jim Labadie Fri, 12 Dec 2008 03:46:00 +0000 http://www.randygage.com/blog/?p=87#comment-857 Brilliant marketing indeed. Have you read Dan Kennedy's Marketing to the Affluent? Brilliant marketing indeed. Have you read Dan Kennedy’s Marketing to the Affluent?

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